Publica protocol benefits for the community

Direct payments immediately.

Transparent sales ledgers for sales of digital copies, audits not required.

Elevates their current business model. Crowdfunding, online storefronts, scholastic and scientific institutions, patronage, serialization, collaborations, peer reviews, pay-as-you-read, public libraries, non-profits.

Authors are creative, but now are bound by a controversial term “license” and EULA. Protocol introduces access key and frees authors from legal constraints into discovering new business models.

Freedom to market, publicize, and sell to the whole world, without fear of chargebacks, errors, or cheating. Sell on proprietary online storefronts too.

Strong resistance to censorship and tampering by the immutability virtue of blockchain-based storage. Finished works are automatically dated and fixed, no matter how many editions or variations are sold.

Direct control over what to publish, at what price, in an ever-more-decentralized world of global ecommerce.

Long-lived ebooks, never abandoned by a publisher's fortunes or licensing model. The Publica protocol continues working even if Publica-the-organization goes away.

Lower prices. Payments go directly to the author’s wallet with no intermediaries required.

Irrevocable ownership. Your ownership of READ token linking you to decentralised storage is immutable. The protocol supports paper books print-on-demand.

Secondary markets and persistence. Sell or give book keys as you wish. Ebooks on decentralized storage don't disappear.

"Radical inclusion." Authors can include their readers in crowdfunding and other business models that provide the capital necessary to produce great book projects.

Lower-priced paper books. Print-on-demand where the reader is, no shipping. Eliminate waste in traditional large print runs and warehousing.

Own a piece of the protocol. The Publica protocol requires Pebbles (PBL tokens) in a fixed supply. Pebbles are the sole medium of exchange in the Publica workflow.

Be an important part of tokenizing access and decentralising storage of the world's information that's suitable for ecommerce. Wallet-to-wallet, starting with how big ideas and deep knowledge are shared - in books.

Independence. The Publica protocol is open source, decentralised and immutable. Smart contracts, once set on a blockchain, work without third-party mediation.

Democratizing value and trust. Book buyers vote only with their own wallets. A radical inclusion of buyers and sellers, with their incentives aligned, mediated only by blockchains.

Spreading books to the under-booked, and the under-banked, around the globe.

Josef Marc, CEO and 21.CO community about Publica

Publica's ICO is the luckiest of them all because it gets to put cryptocurrency wallets on all kinds of devices.

Josef Marc, CEO of Publica

I love the idea. I think it could be used as a tool to democratise access to information and education. I would love to hear about any plans or ideas to take and enable this idea in the developing world. For example, I would be more than happy to pay/give/donate my READ tokens to someone in the developing world (or even someone in need in a developed nation) who could really use/benefit from the content of that ebook.

I would caution against necessarily entering the academic publishing space. As a researcher in my past life, I place great importance on the veracity of the peer-review process for academic publications. I think that allowing anyone to publish an article that could be seen by an untrained eye to hold the same level of scientific understanding and validity as a peer reviewed journal article could potentially be dangerous.

That being said, I think journals themselves are probably ripe for disruption as a business model.

I would be interested to see any feedback from other academics on your proposed idea.

Good luck!

Blockchain community
member feedback

This sounds like a cool idea.

One thing that's unclear to me is how storage will be integrated. (I don't see any Swarm or IPFS integration for example). Where will the literature be hosted and are you building the hosting platform in addition to the access control? If so how will the access control interface with document storage? Once integrated will there be any checks to ensure the expected data hasn't been tampered with (i.e. something like

Blockchain community
member feedback

I would upvote and like the idea. I see the verifiability of data as a key to building trust in the future. I’m not sure if this is a tech problem though or a buy in from enterprise problem to get the data. I lean toward the latter and sales cycles / integration is slow.

Think about whether this really needs a token. I’m interested to learn more about why you think auditing Amazon’s practices is a burning issue.

Blockchain community
member feedback

This is a really interesting idea!

I am involved in blockchain and mediatech myself (our company provides content protection technology to media owners – including the ebook industry). Blockchain and media is a fascinating area, and there are many old, established industry silos ripe for disruption.

Publishers don't make use of closed, proprietary platforms like Amazon because they have no alternative. Instead, they when they choose to use these platforms it's to increase discoverability. That being said, this industry is so large, with so many interesting niches, there may well be a very valuable use case for your technology.

I really hope you can make it work, and please feel free to reach out if you'd like to discuss this further.

Blockchain community
member feedback

I like this idea, however being bound to the ETH blockchain is putting alot of eggs in one basket in my opinion, I would suggest looking into agnostic chain technology such as Blockstack.

I bookmarked though for future reference.

Blockchain community
member feedback

I think its a great idea.

You will need to build an application (Layer) on top of Ethereum similar to a lot of current projects. You need to remember that Ethereum Blockchain is ultimately where your storing this data and retrieving it from and the Ethereum Blockchain is fueled by Ether not your ERC20 Token. Your layer is going to need Ether to function.

A shapeshift type mechanism can be built in place or you can have an already existing Liquid Market set up on EtherX in order to perform the function in real time so that your Token has utility.

Blockchain community
member feedback

Publica - the 1st Protocol for Decentralised Publishing

Even by becoming a de-facto largest publisher, Publica will have zero inventory, while published books will last forever both for its readers and the World.

Publica's operational protocol layer is built in Solidity and uses Ethereum network computing power.

It enables decentralisation of direct transactions in protocol currency between readers and authors in order to purchase access keys for the literary works of the later.

Forget about EULA and License!
Meet ERC20 as an Access Key.

Access keys purchased for protocol currency are represented by ERC20 token, we call it READ token, which is unique for each literary work.

Purchased READ token balance is mapped versus the public key of its owner in Solidity.

Equal and free access to the Ethereum blockchain underlying data enables transparent verification of the ownership and authorization of access to a literary work that this READ token is associated with.

Irrevocable ownership - decentralised immutable storage for books

Literary works will be stored in decentralised immutable storage built on top of continuously advancing solutions for decentralised immutable storage. Publica protocol is experimenting with connecting to solutions offered by IPFS, Storj, Sia, MaidSafe and upcoming Filecoin, EOS and eventually Swarm for Ethereum.

Publica protocol is powered by its currency called Pebbles (PBL, ERC20 token) that has fixed and locked supply.

Protocol app layer of customer-facing apps will be built by the protocol team as a white label, open source tools available to the community for branding, extending and embedding into other applications e.g. enhancing current ink-readers and e-readers with a wallet-module supporting Publica protocol.

Secondary Markets Benefit Authors & Readers

With READ Tokens, RIGHTS Tokens, and smart contracts, they all can win.

Authors aren't paid when paper books are resold. Readers and online storefronts can't trade ebook licenses in secondary markets. With READ Tokens, RIGHTS Tokens, and smart contracts, they all can win. Their new business models can evolve on the Publica protocol.

Interested? Read all about it!

Co-founder and technology partner


Josef Marc, CEO

Josef Marc leads the Publica team. Although he didn’t originate the Publica idea in its earliest form, he volunteered to write the white paper that thought it through to its logical ends, and decided to help bring it to fruition.

His experience leading teams in the launch of DirecTV, 500 channels of fully-automated digital satellite television, and the launch of Verizon FIOS TV, national cable television on a telephone system backbone, prepared him for Publica because we too are launching something that hasn’t been done before. Also part technology, part operations, marshalling hundreds of people in multimillion-dollar budgets, in the public eye.

He’s helped startup companies to reach healthy success before. He co-founded Archimedia Technology, acquired by GrayMeta. At Front Porch Digital, acquired by Oracle, he designed systems and operations that preserved and made digitally accessible the ten-year videotaped history of the United Nations Criminal Tribunal for Rwanda. At SAMMA Systems he worked closely with the United States Library of Congress NAVCC technical and operations teams. His first technology job was in a startup that was acquired by Sony to form its broadcast systems integration company in what the media calls an aquihire today.

At Sony he managed teams building two Olympics broadcast centers for CBS, several Jumbotron control rooms including New York Times Square, and innovative entertainment and interactive television systems for Celebrity Cruises “cyberships.” We can take systems like those for granted today but somebody had to do them the first time.

He’s comfortable with technology on the leading edge, learning it and explaining it so others can understand it from their own perspectives. As a longtime member of the Society for Motion Picture and Television Engineers (SMPTE) he authored four technical papers, presented them to critical audiences at SMPTE’s annual conventions, and contributed steadily to standards committees.

Josef’s first career was in music and that’s when he first learned how publishing and self-publishing work. He and a partner wrote, recorded, printed, sold and shipped their own music on vinyl records until the manager of The Police, a superstar group, signed them to a publishing deal for his company. He’s a constant reader, always interested in the economics of publishing. He studied in the pre-law curriculum at the University of San Diego.

Yuri Pimenov, CTO

A pioneer in Bitcoin trading technology and systems, Yuri Pimenov knows the blockchain revolution extremely well. His experience as the head of research & development for Latvia’s top brand and most popular website besides Google led him through the technical challenges in machine learning, robotics, and high-load Internet technologies. Yuri is one of the few industry professionals who can be counted on to connect a grand vision with a real-life technical solution.

Yuri is a longtime contributor to the blockchain community with his blog and his Russian translation of the seminal book "Mastering Blockchain" by Andreas Antonopoulos. Before Publica, he was the CTO of a leading Bitcoin exchange. Other work experience includes peer-to-peer lending platform development, a national email server, automated magazine publishing, and Internet radio.

Yuri earned his Master’s Degree at Riga Technical University.

Antons Sapriko, COO

The blockchain revolution and its demand for experienced high-quality services is sure to grow exponentially and that’s where Antons Sapriko comes in. Antons grew a company of two people to a hundred times that size and an industry leader serving the very top retail companies. He brings highly adaptive and growth-oriented business management strategies into Publica’s fold.

Antons is responsible for operational management in Publica. His experience leading Scandiweb from a local agency to becoming the largest ecommerce services provider on the Magento platform will help Publica take care of business. He will bootstrap Publica’s roles for marketing, HR, development, quality assurance, creative infrastructure, and technology services for all Internet-connected platforms.

Publica benefits from Antons’ experience in setting up workflows for enterprise-grade delivery to Walmart, Jaguar, Land Rover, The New York Times, Peugeot and many other brands and startups since 2003.

Antons started his contribution to the blockchain revolution in 2014 leading a series of workshops explaining to the Scandiweb team how the Bitcoin blockchain works. Blockchain-related workshops and practice sessions led to go-live projects and they continue to this day. As of this writing, in July 2017 he and his teams built and launched successful smart contracts and blockchain apps for the launch of large-scale Initial Coin Offerings (ICOs) for $25 and $30 millions led by USA-based Element Group.

Antons comes from a technology background. His father made the first-ever dial-up connection in his country in 1986. Antons learned to code at 14 and won top places in Math Olympiads on the national level. He earned a Bachelor degree in Business Administration at Stockholm School of Economics in Riga, a top-20 business school and started Master of Science at the IT University of Copenhagen.

Advisors about Publica

Blockchain will go down in history as one of the most disruptive technologies of all time, Publica’s vision to unite it with printing and the internet, two of humanity’s most disruptive inventions, is brilliant and perfectly timed for this revolution in human history.

The Publica platform is going to enable a lot of positive change for many people around the world.

Marc Kenigsberg

Marc Kenigsberg is the founder of, one of the most popular resource sites for blockchain enthusiasts, and a regular speaker and contributor at industry events around the world. With 18 years’ experience in online marketing and having advised many successful blockchain businesses, Kenigsberg is a strong addition to the Publica team.

Blockchains create opportunities for orchestrating multi-sided markets where publishers' tasks are partly automated and partly taken over by the gig economy.

Today's publishing houses are built on the foundations of Gutenberg's ancient invention. With the actual printing process at the center of the value chains, publishers have created an industry where they control most of the elements, from draft of the manuscript to the book being sold. In this system, the ones who do the greatest job, the authors, are left with the smallest piece of the pie, something which may be changed by new technology.

Blockchains create opportunities for orchestrating multi-sided markets where publishers' tasks are partly automated and partly taken over by the gig economy.

Publica is a disruptive service that creates a whole new ecosystem that mixes elements from different media and creates a new infrastructure for all types of media. Publica allows us to publish globally, whether we make learning materials, novels, movies or other media expressions. This is truly a disruptive technology that will change how traditional publishers work in the future.

Arne Krokan

Professor of Technology, Communication, Organization and Management at the Department of Sociology and Political Science at NTNU Norway. Sought-after keynote speaker, government advisor, and author of several books on social economics and digital marketing. Also reads books.

Publishing is changing, but still broken. Authors are scrambling to understand and figure out what they should do now to be successful.

They could use a platform that brings together a network of designers, editors, distributors, and marketers, which offers all parts of the publishing process-safely without scammers. This community must also be a place where readers can discover their books, buy them, exchange them, and become fans.

It needs to be a community, where authors can get questions answered...

It needs to be a community, where authors can get questions answered, make profitable transactions, and develop connections that satisfy their own individual goals, however great or small.

My vision of Publica is that.

Sheron Wood McCartha

Author of ten science fiction novels. As a self-taught self-publisher and CEO of Digital Imagination Publishing, Sheron studies the effects of disintermediation in traditional publishing. Working on her next novel.

Artists with vision have a new form of security when tying other artisans into their book.

The attraction of Publica is how it reduces the risks of uncertainty in task completion, compensation and capital investment. In the 21st century, sub-contracting on the blockchain ties participants to a vision, indifferent to the awkward timing of payments too little, too soon, or too late. Free agents bring their special expertise to work and they're compensated in a hierarchical member-funded model. The open ledger of smart contracts is their blueprint and progress report. With the sophistication of division of labor, we can divide time and funding. The backbone of productivity has two stronger legs to stand on.

Artists with vision have a new form of security when tying other artisans into their book.

This is particularly important for those authors who view their calling as dissent from conformity. Navigating their community away from group-think, preserving and extending their mission, is a commitment to publishing lasting works in the blockchain revolution.

Jeff Scott

Economist, financial technology consultant, adjunct scholar to The Mises Institute, Degrees in both Economics and Statistics from San Francisco State University, and Phi Beta Kappa. 30 years’ experience delivering Business Intelligence development to executive management of leading US financial institutions. Worked for Federal Home Loan Bank of San Francisco, Wells Fargo Bank, Visa, and Bank of America.

Scandiweb - Publica co-founder and leading digital agency

Scandiweb has helped us greatly to understand an implement our ecommerce platform on Magento. They have repeatedly gone above and beyond in assisting us with design and process decisions and have quickly implemented our workflows, several of which are likely new to the Magento platform. I would not hesitate to recommend their services to other organizations seeking to implement an ecommerce solution quickly and correctly.

Erik Klepper Head of News Agency Applications

Working with Scandiweb has been a positive experience, they have consistently kept their timelines and have competent people with the technical expertise to finish the job.

Jón H. Bartels Director of IT

Experienced and responsive. A true partner whose expertise we rely on for our toughest projects.

Lafayette 148 New York

We have been increasingly impressed with Scandiweb since we began working with them on our website. They have been very attentive to our project and respond quickly to any concerns or requests we make. Most importantly, in a world of programmers learning as they go, the work Scandiweb has completed for us has been high quality and professional. We don’t hesitate to throw difficult tasks their way and they rise to the occasion each time.

Overall, Scandiweb has been a great find for us and the key reason our website is of the quality it is today. We wouldn’t hesitate to recommend them to anyone.

Jimmy Yoon Director of IT

Working with Scandiweb is a pleasure, their dedicated team makes working in an Agile way really quick, lean and simple. They think, discuss, and most importantly do what was discussed. We ended up not quite getting all our wanted features in the first release, but the features that were released worked as agreed. More than happy to recommend them!

Han Verhallen Consultant Business Solutions

We are DARTZ - World's Most insane coachbuilders. Scandiweb did the impossible - somehow they always understood my insane ideas, which I never explain properly. They are building a website which for sure will be the most unique automotive industry site on the planet. A trait it will share with our cars and other opulent products.

Leonard Yankelovich RFE - Responsible for Everything

Operational Success

  • Uldis Baumerts

    Certified Scrum Master and Product Owner succesfully leading projects from POS systems in hotel chains, to online retailing for Jaguar, Land Rover and Hyundai

  • Aigars Pavlovics

    Certified Scrum Master and Product Owner, experience in delivery for the New York Times, Walmart, JYSK.

  • Glebs Vrevskis

    Founder of Marketing and Analytics department in Scandiweb, Glebs is behind success of many multi-million retailers and startups

  • Davis Krikauskis

    Agile Coach, taking care of personal and professional progression within an organisation of almost 200 people

  • Andrew Nesterenko

    Financial Advisory. CFO at Scandiweb Andrew joined Publica to bring accounts transparency for the community, he has been working as a Senor Auditor in KPMG and internal auditor at Kronospan.

  • Natalia Tarasova

    Creative behind the digital success of brands such as Buff, Jaguar, Land Rover, Lafayette148

  • Daniels Gulbis

    Motion Designer, who will help Publica to explain its novelty. Daniels is the author of the video you saw on our landing page

  • Vadims Zhepetovs

    Senior Mobile app developer gaining large-scale development experience in

  • Dmitry Sitovs

    Developer, Team-lead, experience in delivery for Hyundai and Mitsubishi

  • Vjaceslavs Hlutkovs

    Senior front-end developer and Vue.js evangelist

  • Viesturs Lujans

    Smart contract and blockchain app developer

  • Arturs Lataks

    Smart contract and blockchain app developer

  • Dmitry Kravchenko, PhD

    Smart contract and blockchain app developer

  • Kevin Le Goff

    Mobile app developer, Android

  • Maris Mols

    Team-lead delivering for Sephora and Nestle

  • Olga Kimalana

    SMM and Community management

  • Aleksandrs Hodakovskis

    SMM and Community management

  • Alfreds Genkins

    Senior front-end developer

  • Makss Vrublevskis

    Community Manager

ICO Structure

Token distribution

  • 51% sold in the token sale
  • 25% for distribution to incentivize the ecosystem
  • 20% retained by Publica and locked for 5 years
  • 2% bounty program distribution
  • 2% to cover an ICO
  • sold in the token sale
  • ecosystem incentives
  • retained by the founding team
  • bounties
  • to cover ICO
Token distribution
  • 51% sold in the token sale
  • 25% for distribution to incentivize the ecosystem
  • 20% retained by Publica and locked for 5 years
  • 2% bounty program distribution
  • 2% to cover an ICO
PBL Token
Is a protocol currency with a fixed and locked supply, which is the only means of payment accepted within Publica protocol for goods and services traded there by its participants
Total Supply
Tokens were minted till the hard cap was reached. Token supply is locked. Circulating Supply - 18,582,933 PBL; Total Supply - 33,787,150 PBL.
Initial rate
USD 0.10 per one PBL token

What is Publica's protocol PBL token?

PBL token is the currency of the protocol. For anybody to use affordances provided by it, one has to purchase and pay with PBL for that. For example, to buy access key to a literary work one has to pay in PBL for it as all prices for objects created and traded within the protocol are denominated in PBL.

Supply of PBLs is fixed and locked. PBL is ERC20 token that can be sent to compatible wallets and managed from them.

Latest from Publica

January 16, 2018 Reveals “The Author’s Journey”

January 12, 2017

Publica is "a publisher for the blockchain era"

January 10, 2018

Want to have a better understanding of Publica? Watch our pitch video from the d10e conference in Davos

January 10, 2018

How We Designed The Authors Journey (UX)

January 1, 2018

Publica World Tour 2018

December 22, 2017

Publica is launching a PBL token giveaway campaign

December 22, 2017

Publica AMA Session #1

December 20, 2017

Publica Introduces Its Proof Of Concept

December 15, 2017

Radio, TV, Books are mainstream. Crypto is fringe?

December 14, 2017

Press Release

December 8, 2017

A Billion Stores, A Common Linkage?

December 7, 2017

Publica is listed on KuCoin exchange

December 4, 2017

Antons Sapriko, Publica COO is answering the question When will Publica platform be ready?

December 4, 2017

Antons Sapriko is explaining Publica's marketing team roles and responsibilities

November 30, 2017

An article by Publica CEO Josef Marc - Don’t blame any online bookstore for a limited catalog

November 29, 2017

Publica is featured in Forbes magazine's article

November 1, 2017

Publica among TOP ICOs on Huffington Post

November 1, 2017 met and shook hands across languages and continents

October 30, 2017

Publica is one of 25 ICOs selected to pitch at d10e - the leading conference in decentralisation held on November 11-14 in Switzerland, Davos.

October 27, 2017

Meet on StartEngine ICO 2.0 Summit

October 27, 2017

Publica at FutureBook Conference

October 25, 2017

3 Top Reasons Why Publica Restructured Its ICO During Presale

October 23, 2017

Publica’s ICO Reacts To Two Bitcoin Forks

October 17, 2017

Publica ICO Invents READ Tokens - Ebooks You Buy And Sell, Not License

October 13, 2017

A Smart Contract Ecosystem to Disintermediate Digital Publishing

October 11, 2017

Publica is building a new ecommerce platform for the publishing ecosystem using the Ethereum blockchain and smart contracts

October 10, 2017

Publica To Use Ethereum Blockchain For New Publishing Ecommerce Platform

October 10, 2017

Bad Crypto Podcast ICO Spotlight -

September 20, 2017

Questions and answers session

September 5, 2017

See Media Kit Materials

September 4, 2017

Publica COO will be giving a keynote at the RIGA COMM annual technology event

August 24, 2017

Why books?

August 10, 2017

Blockchains create opportunities for multi-sided markets.

August 9, 2017

Publica co-founder and COO explains origins, business, tech and legal aspects of ICO phenomena at regional Blockchain event

August 8, 2017

Publica — Why We’re Doing It.

August 7, 2017

Why call things by their right name? Or, Publica brings back Representative Money.

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